About
Hi, I’m Aniruddh.
I’m a website designer and developer based in Ahmedabad, India. I got into WordPress by trying to fix my own slow, cluttered website, and realised most small business sites have the same problem: too many plugins and too little thought about what the visitor needs to do.
Now every project starts with one question: what does this site need to do? The structure, design and copy follow from that answer. Today I design and build websites, online stores, tools and web apps.
How I work
Speed first
A beautiful site nobody waits for is a good site. Performance is part of the design, not a fix at the end.
Built to be owned
You get full access to your site, hosting and domain. No lock-in and no dependency on me.
Clear scope
Scope and timeline are agreed before work starts, so there are no surprises.
Background
From local business websites to online stores, tools and AI features.
2022
Started freelancing
Began building WordPress sites for local small businesses and learned what matters to non-technical clients.
2023
Moved into e-commerce
First WooCommerce stores: payments, shipping and inventory setup for retail clients.
2024
Focused on speed and search
Spent more time on performance and technical SEO after seeing how much it mattered to clients.
Today
Websites, stores, tools and web apps
Working with a small number of clients at a time, and building my own tools alongside.
Tools I use
Platform
WordPress, WooCommerce, Elementor
Building
Custom themes, child themes, custom PHP, ACF
Performance
Caching, image optimisation, Core Web Vitals
Search
Technical SEO, keyword research, Google Search Console
Let’s work together.
Tell me what you’re building. I usually reply within one business day with questions or next steps.